September 2021

Great to be involved in this one and it keeps on giving.

This is what chrome production wrote on wining the award

'Being recognised for five AutoVision Awards is just incredible, and a testament to the hard work and creativity of our teams both in the UK and the US,” stated Joel Mishcon, CEO of Chrome Productions. “The diversity of wins across award categories speaks to Chrome’s agility and our passion for storytelling and technical innovation in this sector.”

Winning both a Gold and Black OttoCar trophy for the ‘Commercials Over 60 Seconds’ and ‘Best Editing’ categories is ‘Enter…the 2021 F-150 Raptor’ – the highly-anticipated global launch of the all-new, 2021 model of Ford’s premier off-road performance truck. Set to Metallica’s ever-iconic ‘Enter Sandman’, the epic three-minute film follows one man’s annual pilgrimage through the California desert to visit a memory-laden cairn that memorializes his father.

The film, which served as the centrepiece of the virtual launch event for the Raptor, was directed by Scott Weintrob (Apple TV+’s Home and Netflix’s Fastest Car) alongside Director of Photography Khalid Mohtaseb (Uncle Frank and The Wolf Hour). Chrome Productions’ in-house editor Alessandro Dordoni brought his unique energy and style to this cut, seamlessly dipping between emotional narrative and high-octane driving sequences to create a complex and visually-engaging spot. Dordoni built the cut to allow Enter Sandman prominence in every scene – paying homage both to the iconic track and the iconic truck.

It was only the second time in history that Metallica has licenced its most iconic and protected track ‘Enter Sandman’ for commercial purposes. The result? An adrenaline-fueled, jaw-dropping film.'